With the increasing popularity of the Internet, online marketing has become a necessity for all businesses. Digital marketing is one of the most commonly used forms of marketing and is likely to become increasingly popular for many years to come. This is because the Internet is always growing, meaning that the marketing potential for firms is growing, too.
Digital marketing is a term that covers a huge array of different activities that businesses can undertake, including social media marketing, search engine marketing, affiliate marketing, email marketing, video marketing, and more. Are you looking for some of the best Digital Marketing Courses to enhance your career, here are the best courses 😊👉
Free Digital Marketing Courses Online in India
A. Udemy:
1. SMstudy® Digital Marketing Associate certification Course:
Based on the SMstudy® Guide, this course provides an understanding of digital marketing. It contains 28 high-quality movies on digital marketing, as well as a brief history of digital marketing. Students who complete this course will receive a free ‘SMstudy® Certified Digital Marketing Associate’ certification. Professionals and students interested in learning the fundamentals of digital marketing can enrol in the course.
What you’ll learn:
- Learn the fundamentals of digital marketing.
- Learn the fundamentals of digital marketing.
- Obtain ten PMI-approved PDUs.
Duration: 2hr 26min
2. Digital Marketing Fundamentals with Live Projects:
This course covers the fundamentals of digital marketing. It includes frameworks, hands-on experience, and spreadsheets to help you develop digital marketing plans that align with your business goals. It provides a comprehensive understanding of digital marketing channels, allowing a marketer to determine which channel will be the most profitable for the firm. The course aims to explain digital marketing principles and provide a thorough overview of all digital marketing channels and components. Digital marketing is an essential component of every marketing strategy. It is entirely specialised and quite vast on its own.
What you’ll learn:
- Recognize the various digital marketing channels.
- Integrate digital marketing components and channels into your overall marketing plan.
- Discover how to track and assess your return on investment.
- Possess the capacity to develop internet marketing strategies.
Duration: 3hr 12min
3. Free Digital Marketing Basics Course:
Anyone who wants to learn the fundamentals of digital marketing should take this course. Students will be able to understand the fundamentals of Digital Marketing and clarify some thoughts on the subject. Some of this course’s objectives include practical digital marketing and personal branding, which will provide students with hands-on experience. Anyone who wants to learn the fundamentals of digital marketing should take this course.
What you’ll learn:
- You’ll be able to learn the fundamentals of digital marketing and clarify some concepts.
- A portion of this course focuses on practical digital marketing and personal branding, which will allow students to gain some hands-on experience.
- Learn how to use landing pages and email marketing in the real world.
- Learn about several tools in a hands-on setting with a live demonstration.
Duration: 5hr 45min
4. FREE Digital Marketing and SEO Master Course:
The goal of this course is to establish a foundation for students before launching them into the digital marketing business. As digitalization is one of the most significant aspects of today’s corporate growth, this online course will teach you everything you need to know to make an informed career decision.
This course will also assist organisations that are just getting started with digital marketing or aren’t seeing any results from it and need a quick refresher to learn and unlock the secrets of success in the digital realm.
What you’ll learn:
- Digital Marketing
- SEO
- Social Media Marketing
Duration: 1hr 23min
B. Great Learning:
5. Introduction to Digital Marketing:
With the rise of the internet, Digital Marketing has now become a necessity, with the majority of firms and individuals attempting to capitalise on opportunities and employment in the area. Great Learning offers free digital marketing courses to help you learn the basics of digital marketing. This free online digital marketing course with a certificate will teach you the principles of digital marketing and will cover topics such as digital marketing, social media marketing, on-page and off-page SEO, affiliate marketing, automated marketing, PPC, public relations, and more.
What you’ll learn:
- SEO/SEM
- Keyword Research
- Automated Marketing
- Social Media Marketing
- Content Marketing
Duration: 1.5 Hrs
6. Marketing and Retail Analytics:
The practice of measuring, managing, and analysing marketing performance in order to maximise effectiveness and maximise investment return is known as marketing and retail analytics. By giving a 360-degree picture of the customer’s wants, assists the firm in improving its operations and customer experience.
The free marketing and retail analytic course will assist you in anticipating demand and other major trends that will help your company generate more revenue. This introductory course introduces some key marketing terms and discusses the usage of analytics in retail. This course is for beginners.
Duration: 3.0 Hrs
7. Marketing & Retail Analytics – Advanced:
This course will teach you how to analyse retail data in order to increase sales and customers in the market. This advanced marketing and retail analytics course will help you improve your marketing understanding, particularly in the area of market segmentation. The course builds on the basics of marketing and retail analytics by explaining the concept of consumer segmentation using Cluster Analysis and retail analytics tools.
Duration: 1.5 Hrs
8. Marketing Foundations:
If you want to advance in your marketing job, you must first establish a solid foundation. This marketing foundation course covers the core marketing building pieces that make up an entire corporate strategy. Concepts including marketing mix, marketing strategy, and the product life cycle are covered in this course. It explains how to estimate customer happiness and loyalty as well as analyse customer value. Throughout this course, you will explore and comprehend each component of the marketing foundations, preparing you for future entrepreneurial activities and being a successful marketing professional.
Duration: 2.25 Hrs
9. 4Ps of Marketing Mix:
The 4 Ps of Marketing is a well-known marketing model that specifies a brand’s marketing possibilities in terms of product, price, promotion, and place. The 4Ps of Marketing Mix introductory course provides you with a foundational understanding of how business, including marketing, operates in real-time. This course will go over some of the most important aspects of various marketing mix elements. You’ll learn about product qualities, pricing sensitivity, digital-age advertising methods, and distribution networks. You will be able to comprehend the link between the 4Ps of Marketing Mix after completing the course.
Duration: 2.0 Hrs
10. Marketing: Strategic Framework:
This course will discuss the importance of strategic marketing frameworks in creating value for the company and its customers. The marketing plan and its function in a company’s strategic planning are discussed in this course. With a real-world example, the course goes into market segmentation, SWOT analysis, the 4Ps of the marketing mix, and the PESTEL study. Learners can apply their academic knowledge to real-world business scenarios in this course. This introductory course on marketing strategic frameworks covers the fundamental building pieces of marketing strategies that make up a company’s overall business strategy.
Duration: 1.5 Hrs
C. Coursera:
11. Digital Marketing Specialization:
This Specialization delves into various facets of the modern digital marketing environment, such as digital marketing analytics, search engine optimization, social media marketing, and 3D printing. After completing the Digital Marketing Specialization, you will have a deeper grasp of the foundations of the new digital marketing landscape, as well as a new set of stories, concepts, and tools to help you digitally produce, distribute, promote, and price products and services.
What you’ll learn:
- Learn about the rationale behind the data collecting and analysis methodologies utilised by marketing professionals.
- Recognize concepts and methodologies for assessing consumers’ digital behaviours.
- Learn how to assess and select relevant web analytics tools and methodologies.
- Learn about the unique measurement opportunities and problems that New Media presents.
Duration: Approximately 8 months to complete
12. Digital Media and Marketing Strategies:
This course aims to provide you with a greater grasp of the key processes involved in creating a digital marketing campaign, as well as the function of various digital channels in integrated marketing communication.
What you’ll learn:
- Adopt a holistic and integrated approach to digital marketing planning
- Create a purposeful content marketing strategy to meet your business and marketing objectives
- Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers
- Critically evaluate the role of social media platforms in viral and influencer marketing campaigns
Duration: Approx. 19 hours to complete
13. Introduction to Social Media Marketing:
This course establishes the fundamentals of social media marketing. You’ll learn about social media marketing, including its history and the various social media channels that exist. You’ll learn how to choose the best social media channel for your needs, define goals and success indicators, and figure out who your target audience is.
What you’ll learn:
- Recognize the differences between traditional, digital, and social media marketing.
- Learn about the key social media sites, how they work, and what role they play in marketing.
- Create SMART goals, identify key performance indicators (KPIs), and describe your target audience and their customer journey.
- Select the appropriate social media channels and discover how to develop social media policy.
Duration: Approx. 15 hours to complete
14. Marketing in a Digital World:
This course investigates how digital tools, such as the Internet, cellphones, and 3D printing, are transforming the roles and behaviours of enterprises and consumers in the marketing world.
What you will learn:
- Recognize how specific digital tools are influencing product creation
- Describe how digital tools enable a more active role in the promotion and product distribution.
- Using digital tools, comprehend the customer’s involvement in determining the price of goods and services.
Duration: Approx. 28 hours to complete
15. Digital Marketing Strategy and Planning Specialization:
This course is the gold standard in Digital Marketing Certification throughout the world. This programme will assist you in understanding the factors that are driving and reshaping businesses today, as well as how a strong digital strategy can help a firm grow and thrive in this dynamic environment.
What you’ll learn:
- How digital, social, and mobile technology are influencing consumer behaviour and expectations, posing new challenges and opportunities for organisations.
- How digital research and social listening technologies and strategies can provide information about a company’s target audience and competition
- How to leverage content marketing principles in conjunction with a creative plan to locate, reach, and engage target audiences
- How to integrate inbound channels, techniques, and tools into a successful omnichannel digital marketing plan.
Duration: Approximately 3 months to complete
16. E-Marketing Specialization:
Students in this specialisation will investigate the ever-changing platforms and channels of digital marketing, as well as how to define and create an audience through social media, search engine marketing, and website optimization. Mobile-first marketing, microsites, and how to assess and analyse conversion using analytical tools are all areas of research.
What you’ll learn:
- Recognize the contemporary digital business scene and develop tactics for defining, attracting, and engaging your audience online.
- Create a digital marketing strategy that will help you achieve your goals and objectives for any existing or new business, product, or service.
- Use testing and analytics to better your marketing efforts and company outcomes.
- Create an audience persona based on your desired demographic.
Duration: Approximately 3 months to complete
17. Applying Data Analytics in Marketing:
This course introduces students to the science of business analytics while also focusing on the creative use of numbers in the digital realm. The purpose is to give organisations and managers the foundation they need to apply data analytics to real-world difficulties they face on a daily basis in their professional life. Students will learn to pick the best analytic tool for their unique needs, to gather, analyse, and visualise data in an accurate and reliable way, and to use data in decision making for their agencies, companies, or clients.
Skills You Will Gain:
- Data Analysis
- Analytics
- Marketing
- Marketing Analytics
Duration: Approx. 17 hours to complete
18. Digital Marketing Analytics in Theory:
This course introduces students to the science of web analytics while also focusing on the creative use of numbers in the digital environment. The idea is to lay the groundwork for marketers to apply data analytics to real-world difficulties they face on a daily basis. The first of a two-part series of complementary courses, Digital Analytics for Marketing Professionals: Marketing Analytics in Theory, focuses on the underlying material and frameworks analysts need to be successful in today’s digital business world.
What you’ll learn:
- Learn about the rationale behind the data collecting and analysis methodologies utilised by marketing professionals.
- Recognize concepts and methodologies for assessing consumers’ digital behaviours.
- Learn how to assess and select relevant web analytics tools and methodologies.
- Learn about the unique measurement opportunities and problems that New Media presents.
Duration: Approx. 20 hours to complete
19. Digital Marketing Analytics in Practice:
This course introduces students to the science of web analytics while also focusing on the creative use of numbers in the digital environment. The idea is to lay the groundwork for marketers to apply data analytics to real-world difficulties they face on a daily basis.
What you’ll learn:
- Gain hands-on experience with a step-by-step approach to data planning, collection, analysis, and reporting.
- Learn how to assess and select relevant web analytics tools and methodologies.
- Use tools to collect data utilising today’s most popular online tactics, such as bulk downloads, API access, and scraping web pages.
- Recognize methods for successfully showing data.
Duration: Approx. 20 hours to complete
20. Introduction to Digital Marketing:
This course will present students with a broad overview of digital marketing as well as insights into essential methods for employing Internet-based platforms. Furthermore, it will concentrate on content that connects with consumers and assists firms in differentiating themselves in competitive markets
What you’ll learn:
- Make a list of SEO keywords.
- Make your social media more engaging.
- Describe the significance of Review Management Storytelling and explain why it is important.
Duration: Approx. 9 hours to complete
21. International Marketing & Cross Industry Growth Specialization:
This Specialization includes marketing basics but highlights the importance of firms and individuals thinking openly across foreign marketplaces and industries for new ideas or expansion. This is referred to as “Cross Country & Cross Industry” Innovation, or CCCI.
What you’ll learn:
- Business Marketing
- Sports Marketing
- Marketing
- Global Marketing
- Brand Management
- Marketing Strategy
- Variable Pricing
- Hospital Management
- Hotel Management
- Marketing By Medium
- Educational Entertainment
Duration: Approximately 6 months to complete
22. Marketing analytics: Know your customers:
This course will educate you on what and how to measure in order to maximise customer value. As technology advances, more powerful data and analytics may be used to guide marketing decisions. However, many touchpoints across the consumer journey make measuring efficacy increasingly challenging.
You will get an understanding of traditional and digital marketing analytics, as well as the questions they answer, and how to build a single integrated perspective of the consumer. You’ll experiment with behaviour and predictive analytics to create marketing that delivers the appropriate product to customers through the right channel at the right time.
What you’ll learn:
- Analyze the concept of customer value and its significance to a business.
- Investigate the various types of client data that are acquired, both traditionally and digitally.
- Examine the tools utilised and evaluate which ones perform best for which problems.
- Use consumer data to comprehend the existing condition as well as to design and implement a strategy.
Duration: Approx. 20 hours to complete
D. EdX:
23. Digital Marketing Strategy:
Today, digital marketing is a significant component of marketing. This course will provide you with practical digital marketing skills to aid in the growth of your firm.
You will get an understanding of the digital marketing landscape and how digital technology can be leveraged to assist firms in identifying opportunities and mitigating risk. Case studies will be utilised to highlight how digital may help businesses achieve their goals and set them apart.
What you’ll discover:
- Understand why digital marketing is important today Recognize changes in the digital world Learn how to develop new and compelling content Recognize and use customer personas
- Conduct an audit and analysis of your competitors.
- Create your personal digital marketing strategy.
Duration: Estimated 8 weeks
24. Introduction to Marketing:
This course will teach you essential principles and skills to help you better understand and excel in marketing, regardless of your sector background. This course will use a marketing lens to complex business and organisational problems, assisting in holistic decision-making that is aligned with consumer and corporate goals.
What you’ll discover:
- Create a rudimentary framework for consumer segmentation.
- Start learning about the psychology of consumer decision making.
- Create pricing techniques that optimise profit.
- Define appropriate channel systems for go-to-market initiatives.
- Discover how marketing metrics may help your company.
Duration: Estimated 6 weeks
25. Marketing Management:
This marketing course will teach you the fundamentals of marketing management while gradually teaching you advanced theories and applications using real-world business examples, illustrations, cases, and exercises. You will learn how to leverage marketing management technologies to grow your customer base, improve customer satisfaction, and boost your company’s total perceived value.
What you’ll learn:
- Marketing fundamentals
- Segmentation, targeting, differentiation, and placement are all important concepts to understand.
- Marketing strategy consists of the four Ps of marketing: product, pricing, place, and promotion.
Duration: Estimated 9 weeks
E. Future Learn:
26. Get Started With Digital Marketing:
This course will provide you with the opportunity to learn about digital marketing and the many platforms and types of digital marketing that you can use in your company right now.
You’ll learn how to establish a digital presence on these platforms and how digital technology is influencing and transforming marketing and business operations.
You’ll be challenged to think about one of the biggest shifts — the shift from in-person to online customers – in depth.
What you’ll discover:
- Defining digital marketing, its primary digital channels, and its different manifestations
- Understanding the macro and micro aspects of the digital marketing environment
- The impact of digital technology on consumer behaviour among online consumers
- The importance of digital marketing for corporate development as well as its challenges
Duration: 2 weeks
27. Digital Skills: Digital Marketing:
Digital marketing can be an important instrument for a company’s growth. This course will cover what digital marketing is, why it’s important, and how to use it effectively, including display advertising, pay-per-click advertising, search engine optimization, and email marketing. Finally, we’ll talk about how organisations target customers and the need of balancing and integrating various digital marketing methods.
What you’ll discover:
- An overview of digital marketing
- Pay-per-click (PPC) and display advertising
- SEO stands for “search engine optimization.”
- Marketing via email
- How may these strategies be combined?
Duration: 2 weeks
28. Getting Started with Digital Marketing:
Through exciting video presentations and hands-on learning activities, this three-week digital marketing course will teach you everything you need to know about digital marketing. You’ll learn the fundamental principles, tactics, and abilities needed to create, plan, and implement a successful digital marketing strategy.
You’ll be studying digital marketing specialists at the Digital Marketing Institute for the duration of the course. The Digital Marketing Institute is the proven global standard for digital marketing certification, with over 120,000 members and over 20,000 certified professionals.
What you will learn:
- Channel planning
- Connecting with the customer
- Purpose of content marketing
- Buyer personas
- Inbound channels: Content and social media
- Inbound channels: Search engine marketing
- Inbound channels: Email and affiliate marketing
- Outbound channels: Display and video advertising
- Web design and website optimisation
- Importance of User experience (UX)
- Analytics fundamentals
- Becoming a strategic thinker
- Digital strategy fundamentals
- Executing a digital marketing strategy
Duration: 3 weeks
29. Master Digital Marketing: Introduction to Marketing:
Understanding human behaviour is essential for successful marketing. When you look into the marketing methods that have succeeded in the past as well as the factors that are still changing, you can obtain a better understanding of your client’s motives and make more informed marketing decisions.
This three-week course will introduce you to the historical concepts of marketing as well as the underlying theories that support what we do today. You’ll know what to include in your own marketing strategy if you have a good understanding of proven marketing techniques as well as a look at the latest ways used in the digital landscape.
You will learn to:
- Recognize the fundamental principles of modern marketing.
- Apply a variety of theoretical models to business issues.
- Demonstrate how Maslow’s Hierarchy of Needs can be applied.
- Explain the basics of marketing strategy.
Duration: 3 weeks
30. Digital Marketing for Hoteliers:
This digital marketing course will provide you with the theoretical knowledge and practical skills you’ll need to create a digital marketing plan for a hotel or hospitality business. You’ll learn how to audit a hotel’s website and how to use technologies to better evaluate consumer behaviour both online and offline.
To begin, you’ll learn the basics of digital marketing vocabulary and distinguish between the various types of digital media to which you might promote. You’ll also learn how online travel agencies (OTAs) can help hospitality businesses succeed and how to strengthen your relationship with them.
What you’ll discover:
- Marketing on the Internet Jargon
- Audit of the Website’s Target Market (Segmentation)
- Marketing with Content (From Traditional to Digital)
- Platforms for Social Media
- Advertising and Analytics on the Internet
- Online travel agencies (OTAs)
31. The Ultimate Digital Marketing Training: SEO, Google Ads and Cold Email:
This digital marketing ExpertTrack will show you how to increase Google traffic, execute successful PPC campaigns, and create efficient cold email marketing techniques. The ExpertTrack courses provide a path to becoming a digital marketing expert, allowing you to: expand your business, transition to a profession in digital marketing, and provide marketing services to clients.
The first course in this ExpertTrack will show you how SEO works, how to conduct competitive research, and how to generate effective keyword ideas to increase online sales.
You’ll learn how to get powerful backlinks from various websites as part of your SEO course. Using a combination of on-site and off-site approaches, each component of this SEO course will work together to help you push your website to the top page.
Set up and run profitable Google ad campaigns using your newly acquired keyword expertise. You’ll observe a live campaign setup to learn how to write your own high-quality advertising, raise your quality score, and track your online sales with this course.
Key skills you will learn:
- SEO
- Link Building
- Keyword Research
- Technical SEO
- User Experience
- Google Ads
- Lead Generation
- Digital marketing
- PPC
- Content marketing
- Email marketing
- Marketing
Duration: 4 weeks
32. Marketing Analytics:
Large and small businesses alike are flooded with information on consumer preferences. However, having more information does not automatically imply making better decisions. The difficulty is learning how to understand data, and marketers, in particular, are increasingly expected to utilise analytics to explain and defend their actions.
This course will teach you how to assess and optimise marketing efforts by using tools to measure the performance of brand and customer assets, interpret regression analysis, calculate customer lifetime value, and conduct experiments.
What you’ll discover:
- The procedure for marketing
- Metrics for assessing the value of a brand
- The lifetime worth of a customer
- Experiments in marketing
- The fundamentals of regression
Duration: 5 weeks
F. Google:
33. Fundamentals of digital marketing:
This free course, authorised by the Interactive Advertising Bureau Europe and The Open University, will teach you the fundamentals of digital marketing. There are 26 modules to choose from, all produced by Google experts and packed with practical activities and real-world examples to help you put what you’ve learned into practice.
Course Features:
- Self-paced learning
- Video tutorials
- Unlimited access
- Recognised certification
Duration: 40 Hours
G. Free YouTube Videos On Digital Marketing:
Conclusion: We hope you enjoyed this Digital Marketing article. We hope that this material has helped you understand more about the subject and courses and how they can help you advance in your profession. Thank you for taking the time to read! 🤗🌈
