9 Best Online Free & Paid Digital Marketing Courses with Certification in 2020

free and paid digital marketing courses with certification
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Digital Marketing has been on the hype for some years now considering the popularity of that company has the opportunity to get online. Digital Marketing is a very important facet of Marketing content, products, services of a company via organic and inorganic methods. If you’re someone looking for an online course on Digital Marketing then these courses are a perfect fit for you!

This is the list of Best Online Free & Paid Digital Marketing Courses with Certification in 2020:

1. The Complete Digital Marketing Course – 12 Courses in 1 

This is the most comprehensive digital marketing course. This course consists of 20 hours of training, quizzes, and practical steps. In this course, students will learn YouTube Marketing, SEO, Facebook Marketing, Google Adwords, Google Analytics, etc. 

Course created by – Rob Percival (Web Developer and Teacher) and Daragh Walsh 

Things you’ll learn in this course:

  • They will learn how to grow a bus online from scratch 
  • They will also learn how to make money as an Affiliate Marketer 
  • Students will learn how to land a High-Paying Job in Digital Marketing 

Course Includes: 

  • 23.5 hours on-demand video 
  • 38 articles 
  • 4 downloadable resources 
  • Full lifetime access 
  • Access on mobile and TV 
  • Certificate of completion 

Duration of this course: 23 hours 40 mins 

Rating of this course: 4.4 / 5 

Also Read: Free Google Online Courses And Certifications

2. Get certified in the Fundamentals of Digital Marketing for Free 

This course is about the master of the basics of digital marketing. This program consists of 26 modules that are designed by Google instructors along with functional activities and real-world illustrations to help the learners turn information into action. 

Course created by – Google 

Things you’ll learn in this course: 

  • Analytics and data insights 
  • Business strategy 
  • Content marketing 
  • Display advertising 
  • E-commerce
  • Email marketing 
  • Local marketing 

Course Includes: 

  • IAB – accredited 
  • Video tutorials 
  • Unlike access 
  • Recognized certification 

Duration of this course: 40 hours 

3. Digital Marketing Masterclass – 23 Courses in 1 

This course is about A to Z of Digital Marketing. In this course, students will learn Branding, SEO (Search Engine Optimization), Video Marketing, Facebook Ads, Google Ads, Google Analytics, etc. This course will help students in growing their own business and also help them to land a job in this hot marketing industry. 

Course created by – Phil Ebiner (Top-Rated Instructor) and Diego Davila (Entrepreneur and Social Media Innovator) 

Things you’ll learn in this course: 

  • They will learn how to use dozens of proven digital marketing strategies
  • They will improve their brand identity and grow their brand’s audience
  • They will learn social media marketing using all of the most popular social media platforms to grow their business
  • They  will grow their email list, website traffic, subscriber count, and social media following
  • They will see tangible results by taking action throughout the entire course
  • They will increase conversions and sales with real-world techniques

Course Includes: 

  • 32.5 hours on-demand video 
  • 19 articles 
  • 28 downloadable resources
  • Full lifetime access 
  • Access on mobile and TV 
  • Assignments 
  • Certificate of completion 

Duration of this course: 32 hours 46 mins 

Rating of this course: 4.4 / 5 

Also Read: 12+ Free Best Online Courses With Certification

4. Digital Media and Marketing Strategies Free Course

This course provides the students with a diverse new set of tools for business. They get tools to communicate, engage, monitor, and reply to customers to an unusual level. This program also aggregated and large digital data can also be leveraged to better target a specific consumer segment. 

Course Created By – Mike Yao (Professor of Digital Media, Department Head) 

Things you’ll learn in this course: 

  • They will learn mobile marketing 
  • They will learn about social media and its uses. 
  • They will also learn about Digital Marketing 

Course Includes: 

  • Course Overview and Optimizing Your Digital Assets 
  • Online and Video Marketing 
  • Social and Email Marketing 

Duration of this course: Approx. 19 hours 

Rating of this course: 4.5 / 5 

5. Become a Digital Marketer 

This course is about becoming a Digital Marketer. The students who will opt for this course will get a complete knowledge of how to become a digital marketer. 

Course created by – Anke Audenaert (Instructor) and Daniel Kon (Instructor) 

Things you’ll learn in this Course:

  • Marketing Fundamentals 
  • Content Strategy 
  • Social Media Marketing 
  • Social Media Advertising with Facebook Blueprint 
  • Search Engine Optimization (SEO) 
  • Search Engine Marketing with Google Ads 
  • Display Advertising 
  • Email Marketing 
  • Measure and Optimize with Google Analytics 

Course Includes: 

  • Real-world projects from industry experts 
  • Technical mentor support 
  • A personal career coach and career services 
  • Flexible learning program 

Duration of this course: 3 Months 

6. Digital Marketing Masterclass: Get Your First 1,000 Customers 

This course is about how to sell any product to customers. This will train the students with how to choose a market and how to get the customers to buy that product. In this course, students will also learn how to get customers in modern times through social media marketing, by creating promotions and other marketing strategies. 

Course created by – Evan Kimbrell (Founder of Sprintkick and Ex-startup Founder) 

Things you’ll learn in this course: 

  • Set up, populate, and use an Instagram account
  • Market using 3 different techniques on Instagram
  • Set up, populate, and use a Snapchat account
  • Market using 4 different techniques on Snapchat
  • Build and maintain a press list
  • Strategize angles for pitching and being covered by the press
  • Understand the mentality and mindset behind press & journalists
  • Build a comprehensive content marketing plan
  • Build and maintain a content calendar
  • Promote their content through 6 different strategies
  • Employ the skyscraper technique successfully
  • Find, track, and land guest posting spots on other blogs and outlets
  • Plan, script, and produce videos for marketing
  • Analyze and track video marketing metrics
  • Effectively combine video marketing with pre-existing content
  • Strategize and produce videos for marketing on YouTube
  • Analyze your on-site SEO factors and optimize them
  • Conduct keyword research for SEO opportunities
  • Analyze & understand search engine marketing & social ad marketing Metricsmetric

Course Includes: 

  • 26.5 hours on-demand video 
  • 14 articles 
  • 154 downloadable resources
  • Full lifetime access 
  • Access on mobile and TV 
  • Certificate of completion 

Duration of this course: 26 hours 16 mins 

Rating of this course: 4.4 / 5 

7. Digital Marketing: The Ultimate Guide to Strategic Marketing

This course is for providing the students with the ultimate guide for digital marketing. In this course, students will learn how to increase the conversion rate of any of your marketing activities, how to avoid common mistakes that can cost them a fortune, etc. 

The students will also learn the followings topics: 

  • Conversion Rate Optimization (CRO)
  • Social Media Strategy for Business Growth
  • Web CopyWriting 
  • Web Analytics 
  • Social Media Channels 
  • Email Marketing 
  • SEO – Search Engine Optimization 
  • PPC 
  • Web Usability (UX) 
  • Content Marketing 
  • Campaign Planning 
  • Digital Marketing Research
  • Affiliate Marketing
  • Neuromarketing

Course created by – Oxford Learning Lab (Professional Marketing Courses by Top Experts) 

Things you’ll learn in this course: 

  • They will learn how to upgrade their digital marketing skills for a new job or career 
  • They will learn how to optimize their marketing for conversion 
  • They will learn how to plan, deploy, manage, audit their digital Marketing Activity
  • Students will also discover the latest Neuromarking techniques 

Course Includes: 

  • 30.5 hours on-demand video 
  • 19 articles 
  • 11 downloadable resources
  • Full lifetime access 
  • Access on mobile and TV 
  • Certificate of completion 

Duration of the course: 32 hours 1 min 

Rating of this course: 4.3 / 5 

8. Digital Advertising & Marketing 101: Take The Complete Guide 

This course is about Digital Advertising and Marketing but complete guidelines. In the course, students will learn everything they need to know to get a job in advertising and marketing, along with to run a successful campaign and to grow their current business or for finding new ways to increase their personal value at their current job. 

Course created by – Ben Silverstein (Digital Advertising Professional & Entrepreneur in NYC) 

Things you’ll learn in this course: 

  • Full understanding of Digital Marketing foundations
  • Complete knowledge of the various types of digital ads, how they’re bought, how much they cost, how they’re targeting, and how to go about creating your digital advertising campaign.
  • The ability to think strategically about where and how to place ads
  • What we mean by marketing vs. advertising
  • An understanding of the complex way digital advertising companies work together
  • Learn social media advertising, Facebook advertising, Twitter advertising, and how it fits into a larger digital advertising campaign
  • Learn from an industry expert
  • Analyze trends and news
  • Find out where to get more information about the advertising space
  • Discover how companies like Nike, Coca-Cola, Ford, and more plan and purchase their digital advertising

Course Includes: 

  • 1.5 hours on-demand video 
  • Full lifetime access 
  • Access on mobile and TV 
  • Assignments 
  • Certificate of completion 

Duration of this course: 1 hour 21 mins 

Rating of this course – 4.3 / 5 

9. The Ultimate Digital Marketing Boot Camp 

This course is the ultimate Digital Marketing course. In this program, students will learn how to get 1000 clicks consistently from Facebook pages, Instagram, YouTube, Quora and etc. Students will even learn how to choose website domain names and how to launch a website. 

Course created by – Nathan Latka (Sold first company, Business Podcast Host.) 

Things you’ll learn in this course: 

  • How to set up their website and publish their first blog post without writing any code
  • How to quickly build an email list from 0 to 1000 with a unique trick anyone can use (And email marketing hacks from experts!)
  • How to explore 3 free ways to get traffic using tools that tell them where their competitors get traffic
  • How to set up their Facebook page and use 3 key phrases to get more viewers, shares, and comments than they  thought they could
  • How to set up Google Analytics and focus on 5 specific metrics to uncover new traffic that converts easily into leads and sales
  • How to set up their sales funnel with a special guest who has helped 100 people like them create million-dollar digital sales funnels

Course Includes: 

  • 9 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV 
  • Certificate of completion 

Duration of this course: 8 hours 47 mins 

Rating of this course: 4.4 / 5 

Conclusion

These courses are not only rich in content but will help you get the entire concepts ingrained deep in you. This will ensure that you have the basic foundation of Digital Marketing while applying it to work. Choose any of the courses and you’ll be good to go ahead with Digital Marketing!

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